Next year, Ford is planning to release the 2011 Focus EV but the team handling the marketing is having a tough time coming up with a great campaign. They are dealing with a different kind of market since there is the range anxiety that is needed to be dealt with properly when they push for their EVs. Its not that the marketing team don’t have enough juices flowing but they really have to work hard to success.

The car maker has also conducted several studies to know how EV buyers think and react to EVs in general. An interesting fact is that most drivers don’t exceed a 70 mile reading on a daily basis. The Ford Focus will not have a problem meeting that needed mileage but the company needs to assure buyers that the batteries will not run out while they are in the middle of nowhere, or anywhere to be more accurate.

The Ford marketing team also needs to address the infrastructure needed to support EVs on the road. Ford is counting on the success of their hybrids to attract people and catch their interest for the EVs. They plan to make people understand the technology as the whole world is still adapting to the hybrid vehicles being introduced by car makers.

They are also aiming to get a share of the California market where local automakers are struggling competing with foreign brands.